Website Optimisation

What is SEO?

Search Engine Optimisation or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. SEO is affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural” or “organic”.

On Page SEO

Starts from £50 ( price depends on number of pages )

“On page SEO” refers to things like copy on your Web site, SEO-friendly Web site design, SEO-friendly code, title tags, meta descriptions, meta keywords and internal linking.
“On Page SEO” is included in all the websites built by myself for your business, however if your website is relatively new to the internet world (less than two years), then you’re most likely going to need more off page factors to help you position your website as an “authority” site.

Off Page SEO

Starts from £300/month ( minimum 3 months contract )

If you’ve recently launched a new Web site, there’s a good chance you’ve launched a Web site that may lack for content and, of course, lack for links to your Web site.

New Site Challenge

What to do?

First, focus on developing your Web site to be informational — present content that’s good for your visitors, not marketing fluff that pounds your marketing message throughout.

This is why, in recent years, blogs have become so pervasive within most industry Web sites. Blogs are a great way of creating quick, meaningful content for your visitors. Really good blogs will gain popularity and get people subscribing to RSS feeds, which assist in getting traffic to your Web site.

Other ways of creating meaningful content might be a glossary of terms, forums (highly moderated, so not so good if you don’t have the staff to manage this), and FAQ pages.

The greater amount of quality content on your Web site, the more likely it is that others will find something they’ll want to link to. That’s the key.

After getting your Web site included in the major directories, turn your attention to other ways of generating external links. In a future , I’ll discuss optimizing a new Web site in greater detail with you.